In an interesting move for online content, sources said that Hollywood’s BermanBraun has signed an advertising deal with Starcom MediaVest Group, the media agency unit of advertising giant Publicis.
As part of the deal, Starcom gets a “first look” at all of the online properties created by the innovative production company headed by Lloyd Braun (pictured here) and Gail Berman. BermanBraun produces both digital and mainstream content.
Sources said the goal for the parties is that the advertising spend exceed north of $100 million over four years on BermanBraun sites.
Those sites include its celebrity Wonderwall site and the women-focused Glo on MSN, the upcoming political site on MSNBC and others being developed.
The deal is apparently nonexclusive to Starcom, sources said, so BermanBraun can sell to other advertisers.
