How to rip DVD to video audio files like AVI WMV MPEG FLV 3GP MP4 MP3

This step-by-step guide will show you how to rip DVD to AVI, WMV, MPEG, FLV, 3GP, MOV, VOB, ASF, MP4, etc, extrac audio from DVD to MP3, WMA, M4A, AAC, WAV, etc and edit DVD Movie with Aiseesoft DVD Ripper.

If you want to know how to convert AVI, XviD, WMV, MPEG, MPG, FLV, DAT, RM, RMVB, MOV, ASF, H.264 to the format you want, you can learn the guide by clicking here: How to convert Video to other video audio files

This DVD Ripper guide includes 4 parts:
How to convert DVD to iPhone/iPod/PSP/Zune/Apple TV/Phone/PS3/Xbox 360/Zen/Pocket PC/AVI/MPEG/MP4?
How to edit, combine, effect and cut DVD movies?
How to extract and rip audio from DVD to MP3 for iPod nano, shuffle and other MP3 players?
How to put DVD clips on Youtube, Myspace?

What you need is Aiseesoft DVD Ripper; you can download it for free here:
http://www.aiseesoft.com/dvd-ripper.html

Part 1: How to convert DVD to iPhone/iPod/PSP/Zune/Apple TV/Mobile Phone/PS3/Xbox 360/Zen/Pocket PC ?

Step1. Insert your DVD disc into your DVD-Rom, then run the software, click "Load DVD" button and add the DVD file. You can also add DVD/IFO from your hard disk by clicking “Load DVD” or “Load IFO File”.



Step2. Ihis software can convert DVD to various video formats such as MPEG-4, AVI, WMV, FLV, 3GP, VOB, etc. Click the "Profile" drop down list to select a format.



If you don't know much about mobile players, just select a format according to the name of your mobile player. For example, if you want to copy DVD to iPhone, just select "iPhone Video MPEG-4 (*.mp4)", and the default setting works great. If you want to customize the output video, you can click the "Settings" button next to the profile to open the Settings window and set video resolution, frame rate, bitrate, encoder, etc. See the figure below:



Step3. Regular DVD movies usually have several subtitles such as English, French, German, etc. You can select one you prefer. You can also delete the subtitle by selecting "No Subtitle". Selecting Audio is the same.



After the above steps, click "Start" to start conversion.

Next part: How to edit, combine DVD and extract DVD Clips from DVD?

30 Million Windows Phone 7 Units in 2011? Sure You Didn’t Mean Windows Mobile OS Phones?

When Apple announced the iPhone in January 2007, CEO Steve Jobs predicted his company would sell about 10 million of them, or about one percent of the worldwide market, by 2008. It was an aggressive goal and at the time, many observers dismissed it as unreachable. Research in Motion (RIMM) had sold only 5.5 million BlackBerrys in 2006, and its devices were available in a number of different models from a variety of carriers. How could Apple best those sales with a single device distributed by a single carrier?

Of course, Apple (AAPL) did just that, hitting its 10-million objective by the end of its 2008 September quarter.

And now Microsoft (MSFT) claims it will exceed Apple’s iPhone goal three times over with the launch of Windows Phone 7. According to a Microsoft presentation made at ReMIX France and spotted by MobileTech World, Redmond hopes to sell 30 million Windows Phone 7 devices by the end of 2011. And it cites some IDC data to back that goal.

Now, during his Consumer Electronics Show keynote in 2009, Microsoft CEO Steve Ballmer claimed sales of 20 million Windows Mobile devices. “We have delivered 11 different mobile phones that have each sold a million units each, and in the past year,” Ballmer said. “We’ve brought to market over 30 new Windows Mobile phones, or more than any other mobile platform in the market…and our partners have sold more than 20 million Windows Phones in the past 12 months.”

So perhaps it’s not unreasonable to think the company could sell 30 million devices running Windows Phone 7, which seems a far, far more compelling operating system than its predecessor.

That said, there’s one very important point to make here: The IDC data on which Microsoft bases its claims include all versions of the Windows Mobile OS, not just Windows Phone 7.

In other words, the IDC data do not support Microsoft’s claims. “The figures cited include both Windows Phone 7 and Windows Mobile 6.x,” IDC told me. “To say that they are purely Windows Phone 7 units is a misnomer; it’s not an accurate representation of our data.” The research house added that the slide at issue here wasn’t created or approved by IDC.

That’s unfortunate, because Microsoft’s slide very clearly reads, “30 Million Windows 7 Devices” and the bar graph that’s featured on it reads, “Prévisions IDC”–French for “IDC Forecasts.”

A bit of a cock-up here, then. Though there is one bit of good news: Microsoft got that 30 million number wrong too. According to IDC, the real number is 32 million–and that’s for 2011 sales of devices running all versions of Windows Mobile OS. And, as Mary Jo Foley notes over at ZDnet, “… who in his/her right mind is still going to buy a WM 6.x phone (which is not backward-compatible with WP7) as of this fall?”

How to convert video to Zune WMV and MP4

This guide is to demonstrate how to trim, crop, combine and convert all popular video formats to Zune WMV and MP4 step by step. If you want to convert DVD and edit DVD movie to Zune, you can refer to the guide here:
http://www.aiseesoft.com/article/dvd-to-zune-converter.html

It includes two parts:
1. How to convert video to Zune?
2. How to trim, crop, join and edit video for Zune?

The video formats Aiseesoft Zune Movie Converter support are as follows:
AVI, XviD, WMV, MPEG, MPG, FLV, RM, RMVB, ASF, MP4, etc.

The audio formats supported by Aiseesoft Zune Movie Converter are:
MP3, M4A, WMA

Part 1: How to convert video to Zune?
Step1. Please download Aiseesoft Zune Movie Converter; you can free download it from here.
http://www.aiseesoft.com/zune-movie-converter.html

Step2. Install and run Aiseesoft Zune Movie Converter, click the “Add File” button to import your video. Aiseesoft Zune Movie Converter support batch conversion, so you can import multiple files at a time. If you experience any problems adding videos by directly clicking the “Add” button, you can click “File -> Add files…” to add the video files you want to convert from your computer



Step3. Then Click the “Format” drop-down list to select the format you prefer for each added file. If you don’t know what formats your device support, you can just select the format according to the device name.



If you want to customize the output quality, click the “Settings” button to open the Settings panel, where you customize resolution, frame rate, video bit rate, audio bit rate, sample, etc.



After all things done, click “Start” to start conversion.

Put video on Zune
After finish conversion, plug in your Zune to computer via USB cable, then zune software will detect your Zune as a device. drag your converted video to Zune software and click 'Start to sync', then your video will be transfered to Zune. You can download the Zune software free from here to put movie on Zune.
http://www.zune.net/en-us/meetzune/software.htm

Next part: How to crop, edit, join and trim movie movie for Zune?

Free Trial: Download Aiseesoft Zune Movie Converter

Yahoo Investor Day Exec Presentations in Living Color: Collect Them All!

If you did not have the fortitude to listen to Yahoo’s annual investor day, which took place much of today at its Silicon Valley HQ, you can read all about it from the five detailed decks presented by top execs.

For your viewing pleasure, BoomTown has embedded them all below, so you too can pretend you are a gullible, oops, canny, Wall Street analyst or institutional investor and starting formulating some theories about the future of Yahoo (YHOO).

To its credit, what I heard of the presentation–by phone, since the media was barred from the event itself and the video was messed up–was pretty well done, if a little too kitchen-sinky (as in, here’s everything!).

The day did feature sharp performances from peppy new Chief Products Officer Blake Irving (he voted with his feet, apparently, on coming to Yahoo) and head social dude Cody Simms.

Here’s Irving’s slides on products, as well as from: Scott Burke, VP of Data and Analytics, with the numbers; Mark Morrissey, SVP of Search Alliance Transition, on the nascent partnership deal with Microsoft (MSFT); Hilary Schneider, EVP of Yahoo Americas, on advertising; and Tim Morse, CFO, on moolah.

How to Convert RM to 3GP

How to convert RM to 3GP at fast speed:

1 After downloading, launch this RM to 3GP converter

2 Add files

Input RM video file to be converted (you can feel free to add RM files as many as you wish).

3 Select output format and destination

Select the 3GP video file from the profile list, the preview video screen may play the selected file. You are allowed to catch your favorite picture during previewing. Find 3GP video in the folder you have set.

4 Convert

Press Start to convert. After converting, you can play the converted 3GP files on your portable mobile phone like Google Phone, BlackBerry…

Tip: If you need to customize your output video or audio files, try additional editing features such as Trim, Crop, Effect, Merge from the main user-friendly interface.

Need more help, explore: RM to 3GP.

With AdMob Out of the Way, Is Google Set to Buy Invite Media?

Now that Google has wrapped up its AdMob deal, what’s next on its shopping list? One good bet: ad tech startup Invite Media.

Industry sources believe Google (GOOG) is close to a deal for Invite, a three-year-old “demand side platform” designed to help buyers navigate high volume display advertising exchanges — like the one Google launched last year.

A deal has supposedly been in the works for some time, and one theory is that Google has been waiting for the AdMob saga to conclude before moving forward. Estimates for a price are all over the map, ranging from $60 million to $100 million.

The caveat: Google’s name has been linked to various DSPs for several months.

“We have not entered into any agreement with any company,” Invite CEO Nat Turner told me via e-mail this afternoon. “I’ve honestly heard similar rumors about every other company in the space, so I don’t put too much credence in what people are saying these days.” A Google spokesman declined to comment on “rumor and speculation”.

Whether or not it makes sense for Google to buy Invite or any other DSP depends on who you talk to. Some people think a DSP is a natural compliment to Google’s AdX unit, since it makes it easier for big ad holding companies to funnel money into the exchange.

But others argue that since the point of a DSP is to let buyers work with multiple exchanges — like the one that Yahoo (YHOO) operates and the one Microsoft (MSFT) is testing — it makes no sense for buyers to use a tool owned by the industry’s biggest player. If anything, it makes much more sense for an ad buyer like Publicis’ Vivaki unit, which uses both Invite and Google’s exchange, to snap up Invite, they argue.

Turner and his cofounders started the company when they were still undergraduates at the University of Pennsylvania; the company has offices in Philadelphia and New York City. Investors include Comcast’s (CMCSA) venture arm and First Round Capital.

Invite had previously considered selling to Omniture last summer, but that deal went away after Adobe (ADBE) purchased the analytics company. I’m told the proposed price for that deal was $17 million.

Meanwhile Google shows zero signs of slowing down its M&A binge, which began last summer. Last week the company announced two deals in addition to AdMob: The search giant said it intended to buy Global IP Solutions for $68 million, and announced that it had purchased Simplify Media a few months ago.

How to Convert MOV to iPad

Now download the Aiseesoft iPad Video Converter, install and run the software. And you will see the main screen.

Step 1: Add files before MOV to iPad conversion

Before starting converting, add the target MOV file by clicking the "Add File" button.

Step 2: Choose profile, destination and settings

You are allowed to select the audio track and subtitle for your output video. Then choose the output format from the list by clicking the drop down arrow. Click “Browse” button to choose the destination file to place the output file.

Then you can adjust some further settings by clicking the “Settings” button. From the screen below, we can see that video Encoder, frame rate, audio Channels and more parameters are able to be adjusted.

Moreover, this video editor also provides you with powerful editing functions. It allows you to trim video, crop play area, capture the picture…
Click the “Effect” button and you can see this interface.

Then you can adjust the brightness, contrast and saturation through dragging the slide bar. Also it can help you to convert an interlaced video to a progressive one by checking the “Deinterlacing”.
Also there are other editing functions in this video editor for you to explore.

Step 3: Convert MOV to iPad

After adjusting all these settings, you can click button to start converting MOV to iPad.

Exclusive: Yahoo Poised to Unveil “Project Nike” Partnership Deal With Nokia at Monday Event

Today, Yahoo sent out a invite for a press conference in New York on Monday with mysterioso tone:

It read, vaguely:

“Please join Yahoo! CEO Carol Bartz for an exciting announcement about providing global consumers with rich online and mobile experiences, and bringing forward a new era in keeping consumers connected.”

That’s all it took to get BoomTown on the horn to find out what that meant.

And, according to sources, that will be a deal with Finland-based mobile phone giant Nokia (NOK) to build Yahoo (YHOO) email, search and other applications and services into a range of its devices.

While the pair had once discussed Nokia making a Yahoo-centric phone, sources said that is unlikely to be part of this deal.

Such a partnership–codenamed “Project Nike,” after the Greek goddess of victory and not the sneaker–has been batted around for many years between the companies, without result, even as has Google (GOOG) and Apple (AAPL) have grabbed the spotlight and business in the exploding smartphone market.

Yahoo has had a range on various mobile initiatives and has had many, mostly failed, partnerships with carriers and telecom makers.

But without its own phone or mobile operating system, such as Google’s Android, the Internet giant is essentially no where in what has become the most important digital sector today.

Nokia, which makes more mobile devices–mostly “feature” and not smartphones–than any other company, too has struggled to keep up the lightning fast pace of innovation and has been looking for ways to compete as the landscape shifts dramatically.

That’s why the long-festering deal was placed again on the fast track, especially by Bartz, who has put a lot of emphasis of late on showing Yahoo to be more relevant and cutting edge.

Thus, the Nokia deal is likely to be a splashy centerpiece of next week’s investor day on Wednesday in Silicon Valley, which will feature Bartz and her senior management, including Americas EVP Hilary Schneider.

Schneider has played a lead role in the Nokia deal, which sources said closed two to three weeks ago.

Bartz will also be appearing at the TechCrunch Disrupt conference in New York next week, a speaker addition that will be announced soon, where she is likely to discuss the deal.

Yahoo has been on a bit of a deal tear of late, purchasing social publishing start-up Associated Content for $90 million earlier this week.

And while the Nokia deal will likely garner a lot of attention when announced, execution will–as usual–be key in determining if this will work, especially since both companies are now in a much weaker position.

“Recently, Nokia has offered devices that people don’t want and Yahoo has launched mobile services that they don’t want,” said one person familiar with the talks. “Perhaps in working together, they will find a way to finally create some value.”

Yahoo declined to comment and Nokia has not responded to an email I sent tonight.

How to Convert 3GP to iPod

Follow the next guide to learn step by step how to convert 3GP to iPod with the powerful 3GP to iPod video converter software.

1. Free download the powerful 3GP to iPod Converter, install and launch.

2. Add the 3GP video files from the "File" menu.

3. Choose the proper destination folder and output format.

4. Click Start button to convert 3GP to iPod. After a few minutes, you can play the converted 3GP files on iPod.

Blast From the D Past: Apple’s Steve Jobs at D3 in 2005

Apple CEO Steve Jobs is making another appearance onstage at the eighth D: All Things Digital conference on June 1.

Until then, every week I am posting one of the previous interviews he did at past D events.

Here’s the video, below, of the full interview from D3 in 2005. And pictured here: Jobs during the interview.

I have posted the video of Jobs’s appearances at D2 in 2004 and D1 in 2003.

The last video, coming next week, will be a solo interview at D5, along with Jobs’s joint D5 interview with Microsoft (MSFT) head Bill Gates, in 2007.

While the D5 videos were posted on the All Things Digital site in full, the others have not been easy to access.

One caveat: The source material of the earlier interviews is of varying quality, so audio synch is a little iffy.

How to Convert MPEG to MP4 on Mac

There is no need to worry about how to convert MPEG to MP4 Mac. Aiseesoft MP4 Converter for Mac can eliminate your botheration to convert MPEG to MP4 Mac or MPEG to MP4 convert Mac without any loss of quality.

Key Features

* MPEG to MP4 conversion
* Trim, Crop, set Effect including Deinterlacing
* MPEG to MP4 convert Mac software provides specific parameters of output settings
* Merging all the files you choose into one output file

All of you can free download Aiseesoft MP4 Converter for Mac for a wonderful try! If you are Windows user, download from here.

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Step by step guide:

1 Free download, install and run this software

2 Add input and choose output file & output video path

You can add MPEG or other video files and choose the output file formats of MP4. Click Browse to change the output video path to where you want.

3 Editing features

You can adjust output effect, capture any clips, cut black edges off your video, and more with the function buttons in the main interface.

4 Start to convert

Press Start and a few seconds later you can convert MPEG to MP4 on Mac.

You must be satisfied with the product you have ordered, purchase it here.

Gathering Vitals of Your So-Called Scattered Life

The important records of most people’s lives are too often hard to find when you need them. Some are on paper, scattered in folders, drawers or boxes in homes and offices. Others are in digital files on one or more computers.

For years, there have been software programs and Web sites that try to corral portions of this information. Some of these digital products offer to organize your online IDs and passwords. Others focus on financial, health, or other information.

But a couple of relatively new products aim to digitally collect your important data in all these categories in one easy-to-access place: either on your computer or on the Web. One is Orggit, launched last fall by a Chicago-based company called Morgan Street Document Systems. The other is InformationSafe, launched in January by New York company Ascend Partnerships.

Orggit, available at orggit.com, costs $50 a year. InformationSafe, available at infosafe.com, is $50 for a desktop version or $50 a year for a Web version. A backup service for the desktop version of InformationSafe is $30 a year.

How to Create Free iPhone Ringtone

Step-by-Step guide to create free iPhone ringtone for Mac

1. Download Aiseesoft iPhone Ringtone Maker for Mac Intel Version or Power PC Version, install and run the software. If you are a Windows user, please use Aiseesoft iPhone Ringtone Maker.

Click Browse… on the right side of "Input File" to import the file that you want to make ringtone from it.

2. Click to listen the music to find the segment that you want to use it as ringtone. Then drag and click the start & end slider to set your wanted segment, or type the start & end time in the corresponding text box directly to get the exact segment. Click to pre-listen the converted audio before generating M4R file.

3. Click Browse… on the right side of "Local Output Folder" to choose the output destination.

4. Check Export to iPhone option, the converted ringtone will be load to your iPhone directly

5. After all the settings are finished, click Generate to begin making your own iPhone M4R ringtone.

Several minutes later, the whole creating process can be finished. Then you can enjoy your own M4R ringtone on your iPhone. More information at: Create free iPhone ringtone.

Party On, Tim! AOL Hooks Up With Chuck Close for 25th Anniversary.

What in the world is AOL CEO Tim Armstrong up to now?

A “Project on Creativity With American Artist Chuck Close,” according to a party invite for the iconic online service’s 25th anniversary that the company just sent out, which you can see below.

I have calls in to the chiseled-cheekbone exec find out what that means.

But extra points for putting AOL and creativity in the same sentence without even a trace of irony!

Indeed, after getting busy hiring the best management team in online history to run the digital equivalent–compared with Internet giants like Google and even Yahoo (YHOO)–of a lemonade stand, it’s nice to know that Armstrong is still thinking big.

And BoomTown loves a big thinker! In fact, that’s why we’ve invited the former Google (GOOG) advertising exec to the eighth D: All Things Digital conference, taking place in just a few weeks near Los Angeles.

We’ll be inquiring about how AOL (AOL) is doing at 25 years old, how Armstrong’s going to lift it back to innovative relevance and get is ad revenue back, its nascent content effort, how it feels to go from a Goliath to a David, and much more.

Until then, check out Tim’s party (click on it to make it larger):

How to Convert FLV to Xbox

Now let’s focus on how to convert FLV to Xbox with FLV to Xbox converter.

1 Download and install

Free download, install this software and click Add file button to load FLV video

2 Choose output format and Destination

Choose Xbox supporting format from the Profile list and click Browse to set the place where you want to put output video.

3 Edit output file

You can reset the output video/audio parameters in the Settings window below. Set video encoding settings including encoder, resolution, frame rate and video bitrate. Set audio encoding settings of encoder, sample rate, channels and audio bitrate.

Tip: More editing info from: FLV to Xbox.

4 Start converting

Click Start button at the right bottom of main interface to convert FLV to Xbox. A few seconds later you can watch FLV videos on Xbox.

Viral Twitpic: Things Lady Gaga Wants

This Twitpic that just rocketed around Twitter is just too funny to ignore–it’s a chart-astic depiction of “Things Lady Gaga Wants.”

That would include: Your ugly, your bad romance and, of course, your leather-studded kiss in the sand.

With Gaga’s “Bad Romance” music video becoming the most watched video of all time on YouTube–201 million views since last November–it’s kind of perfect.

Here’s the chart (click on it to make it larger), with the “Bad Romance” video below it:

How to Convert AVI to MP4

The following tips will tell you how to convert AVI to MP4 step by step, even if you know nothing about the AVI to MP4 conversion before.

1.Free download the powerful and easy-to-operate Total Video Converter, install and run it.

2.Add any "AVI" video file from the "File" menu in batches.

3.Choose the proper "MP4" video format and output folder.

4.Click "Start" button! After a few minutes waiting, the conversion from AVI to MP4 file is completed with excellent video quality.

Return With Us Now to Those Thrilling Days of Yesteryear When Chips Sales Were on the Rise and the Webvan IPO Seemed Like a Good Idea

2010 will likely be a better year for the semiconductor industry than 2009. In fact it may turn out to be the best growth in nearly a decade. According to research house iSuppli Corp, worldwide chip revenues are expected to rise to $300.3 billion, up 30.6 percent from $229.9 billion in 2009. The last time the industry saw that kind of growth was in 2000 when its revenues spiked 36.7 percent, driven upwards by the same forces that made selling 50 pound bags of kitty litter from Pets.com or putting money into the WebVan.com IPO seem like a wise idea. This year, though, the fundamentals driving growth are far more solid — strong PC, cell phone and LCD television demand, and an overall rebound in spending on consumer electronics. Said iSuppli’s Dale Ford, “Building on the continuing expansion in sales that followed the downturn in late 2008 and early 2009, the semiconductor industry is set to achieve remarkable revenue growth and record size in 2010.”

That said, it’s worth noting that revenue growth in 2010 will be “remarkable” largely because of a favorable comp to 2009 which was a truly crappy year for the semiconductor industry. And it’s worth noting, too, iSuppli’s currently rosy outlook could change according to econimic conditions. Said Ford, “The economy represents the biggest wild card in iSuppli’s 2010 forecast. While many indicators have shown sustained improvement, there are, however, a number of financial and economic trouble spots that could endanger the continued growth in the market before the end of 2010.”

How to Convert 3GP to iPhone on Mac

The following tips teaches you how to convert 3GP to iPhone on Mac with this 3GP to iPhone Mac software.

1. Free download this professional Mac 3GP to iPhone Video Converter Intel Version or Power PC Version, install and launch.

2. Add the 3GP video files from the Add File menu.

3. Choose the proper output format and destination folder.

4. Click Start button. After a few minutes’ waiting, you can play the converted MPEG-4 files on iPhone.

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Tips 1: Aiseesoft iPhone Video Converter for Mac offers merge function to convert several files into a successive one to bring you convenience.

Tips 2: Aiseesoft iPhone Video Converter for Mac provides various video and audio parameters for you to edit, like video encoder, resolution, frame rate, video bitrate, audio encoder, sample rate, channels and audio bitrate.

Tips 3: As powerful 3GP to iPhone converter for Mac software, it can convert various video files to iPhone MP3, M4A audio and convert other audio formats to iPhone MP3, M4A file.

Choose Aiseesoft iPhone Video Converter for Mac to fast convert 3GP to iPhone on Mac. More information at: Convert 3GP to iPhone on Mac.

How to Convert Mod to iPad

Free download and install the Aiseesoft iPad Video Converter. Then run the software and you will see the operator interface like this.

Step 1: Add files

Click the “Add File” button on the toolbar. Then a dialogue box will show up for you to choose the target Mod file to be added.

Step 2: Choose profile, destination and adjust settings

Aiseesoft Mod to iPad Converter allows you to choose the audio track and subtitle for the output video. Select the output format by clicking the Profile drop-down button. Also you can choose the destination file to place the output video.

If you need to adjust some further settings, click the “Settings” button. And you will see the interface below. Then you can adjust the Video Encoder, Resolution, Audio Sample Rate, etc.

Besides of the basic converting function, this video editor can also bring you mighty editing functions. Take “Trim” for instance. Click the “Trim” button.
Then you can see this interface.

And you can trim any segment of the video by setting the start time and end time or just dragging the slide bar below the preview window. Then press the “OK” button. There are many other useful editing functions provides by this video editor.

Step 3: Start converting MPEG to iPad

After finishing all these preparation work, you can start the Mod to iPad converting process by clicking the button.
Also during the converting process, you are able to see the whole progress.
Now download the Mod to iPad Converter and have a try.

Yahoo CEO Trash-Talks Web Rivals–But That Won’t Stop the Company’s Troubling Brain Drain

Say what you will about the status of her effort to turn the company around, but Yahoo CEO Carol Bartz certainly has gumption by the truckload.

Which perhaps is not always such a good thing.

Yesterday, for example, in an interview with BBC News, the loquacious exec–who often uses a dramatic rolling of the eyes to make a point–slapped at Internet juggernauts Google (GOOG) and Facebook.

Google, posited Bartz, will be in trouble if it was not successful outside of search.

“Google is going to have a problem because Google is only known for search,” said Bartz to the BBC. “It is only half our business; it’s 99.9 percent of their business. They’ve got to find other things to do.”

Yes, other than collecting that Fort Knox of search earnings!

As to Facebook, which is hurtling past Yahoo (YHOO) in pretty much every metric these days, Bartz is here to tell us that it is just not all that.

“They certainly are taking people’s attention and time,” she said. “But what is kind of wrong about the conversation is that social just means Facebook.”

Actually, social does mean just Facebook if you’re comparing the social networking giant to Yahoo.

In any case, these are comments BoomTown has heard Bartz make many times of late, including at a gathering of journalists earlier this year on the occasion of Yahoo’s 15th birthday.

Also on her hit parade at that event: That it took CEO Steve Jobs many years to turn around Apple (AAPL), and he was “returning to a company he knew really well.”

While comparing yourself to the most visionary tech icon in history–how can I put this delicately–is insane, in general, all this trash-talk is no big deal and it is a classic way to throw focus off your own problems.

That is, except when it comes to yet another meme Bartz recently trotted out about the continuing exodus of execs from the company.

In Yahoo’s first-quarter earnings call last week, apropos of no question asked, Bartz declared that those who focus too much on Yahoo executive talent, or–actually–the departure of executive talent from the company, were “borderline” obsessive.

Frankly, Bartz could not be more wrong and there is not nearly enough attention paid to this, since the departures–which, to be fair, have been an issue well before Bartz arrived–are simply not typical of the churn you find at any other tech company in Silicon Valley.

And while some leavings from Yahoo are not a bad thing, the continuous brain drain is perhaps the company’s most profound dysfunction.

In the last months alone, Yahoo has lost its chief advertising sales person, its CTO and several other prominent techies, such as Chief Technologist Sam Pullara.

And, almost like clockwork, Bryan Lamkin, SVP of the Consumer Products group–who was hired by Bartz just one year ago–said goodbye.

Sources said was due to clashes with Bartz, as well as the recent hiring of former Microsoft (MSFT) exec Blake Irving piece as Chief Product Officer.

Irving’s arrival is certainly good news for Yahoo, but there simply has to be more of that and soon. Simp;y put, the company needs to show the ever-fickle talent pool inside and outside the company that it means business about innovating and staying relevant.

While Bartz can pooh-pooh this all she likes, as the professional manager brought in by its board to clean up Yahoo, she has but one serious job: The nurturing of its talent to do great things once again.

And while a lot of that talent has already scattered across Silicon Valley–a lot to Google and Facebook, in fact, as well as to a spate of interesting start-ups–it’s Yahoo only hope if it expects to thrive.

While Bartz–who is clearly someone who knows how to cut costs and restructure–can talk all she wants about rivals and the need for critics to wait and see, none of that matters unless she can reignite the innovation business at Yahoo.

And innovation only comes through a motivated staff that does not have its eye on the door and the next big thing elsewhere.

In a terrific post this week on his blog on why his venture firm prefers to back companies that have founding CEOs, Andreessen Horowitz partner Ben Horowitz–a longtime entrepreneur himself–made a point that applies to any size company in tech:

“The technology business is fundamentally the innovation business. Etymologically, the word technology means ‘a better way of doing things.’ As a result, innovation is the core competency for technology companies. Technology companies are born because they create a better way of doing things. Eventually, someone else will come up with a better way. Therefore, if a technology company ceases to innovate, it will die.”

So, while Bartz can lecture other companies on a better way to do things–which, of course, she abhors when such practices are turned on her management of Yahoo–it’s pretty much as simple as that.